If you’ve ever had the opportunity to experience the fine delicacies of one of San Francisco’s many pop-up restaurants, you know how difficult it can be to start one up. With no prior experience, you’re often faced with huge start-up costs and only a little bit of success to speak of. This is why we’ve put together this how to open a pop-up restaurant guide to help aspiring entrepreneurs get off on the right foot.
To get a toe hold in the fast-paced world of food industry, one of the best ways to build a successful business is to leverage social media. Just as restaurants need to use Yelp to build customer trust and create a sense of community for them to thrive, social media is the new business town. But how to open a pop-up restaurant using social media? Here are some tips:
Use Facebook to Market Your Pop-Up Restaurant – Even though many social media outlets such as Facebook don’t allow pop-ups, they can still serve as a great way to market your business. Restaurant pages on Facebook are easy to set up, completely free, and will let your friends and fans know what you have available up your sleeve. If you haven’t already created a page for your restaurant, you may want to do so now. Using Facebook to promote your pop-ups can help you get word out about your restaurant before your competitors are getting all the attention.
Twitter to Market Your Pop-Up Restaurant – If you’d rather not use Facebook to promote your business, there are other sites such as Twitter you can use. You’ll need to create a account for your business, but just make sure to keep it professional. Also, be sure to follow any major trends related to restaurants. These will keep your customers informed about what is happening in the industry. By following the latest news and reviews, you’ll keep them interested in your pop-up restaurants.
Open a Pop-Up Restaurant on Craigslist – You can also try posting your pop-up on Craigslist. Just be sure that you provide detailed information like menu, hours of operation, along with photos. It’s very important to post this information on your own website if you have one, otherwise people may confuse your restaurant with someone else on Craigslist. If you are registered as an individual, you will be able to list your restaurant as well. Just be sure to put your restaurant name first so that potential customers know exactly what pop-up eatery you are advertising.
Open a Pop-Up Restaurant at a Trade Show – If you aren’t located anywhere near a trade show, you can definitely consider opening a pop-up restaurant. A trade show has the potential to generate a lot of business for you if your exhibit is interesting. Trade shows are also good for introducing new products to your target audience. If people want to experience a new product or service, then a trade show is a fantastic place to open a pop-up restaurant.
Use a Consultant – Another tip on how to open a pop-up restaurant is to hire a consultant or business partner to help you. This will allow you to concentrate on the more critical elements of your business plan without having to worry about whether you are going to get the items you need, or if you have the space for a pop-up table. A consultant can also help you with financing and lease issues. The consultant can help you obtain the funding you need to open your business as well as help you find a location for your business.
Keep It Simple – Another thing that is important when you open a pop-up restaurant is to keep it simple. People don’t have time to sit and eat a four-course meal at your establishment; therefore, you need to design your menu so that customers can quickly order their food. An attractive menu will entice people to order more food, and will keep them coming back. In addition, be sure that all the dishes you are offering are easy to make at home.